A video taken at a busy highway rest stop has gone viral after two women were seen promoting what they called a “truck sleeper service”, sparking a wave of online debate and confusion among truckers and viewers alike.
The short clip shows a woman standing near the edge of a rest stop parking lot late at night, illuminated by passing headlights. She waves playfully at drivers while holding up a small sign, appearing to advertise her service as trucks pull in and out. The video caption claimed that the women were “promoting their truck sleeper service,” but it left viewers wondering — what exactly was being offered?
At first glance, many online users assumed it was a marketing stunt for a new truck cabin cleaning business, a service that helps long-haul drivers maintain hygiene and comfort in their sleeper cabs. However, as the video spread, interpretations varied wildly, with some commenters questioning whether the promotion was legitimate or meant to attract attention for something entirely different.
Truckers who frequently use the stop recognized the location as a common overnight rest area near a major logistics hub. Several drivers later confirmed seeing two women earlier that evening handing out flyers for “mobile cleaning and bedding replacement for truck sleepers.” The service reportedly offers to sanitize cabins, change linens, and deliver fresh supplies directly to truckers on the road — a niche but practical idea that quickly gained attention.
Still, the way the video was presented online caused quite a stir. “The title made it sound shady,” one viewer commented. “But if it’s really a cleaning business, that’s actually brilliant marketing.” Another added, “Truckers need comfort and cleanliness during long hauls — it’s about time someone thought of this.”
The women behind the project later clarified on social media that their goal was to provide on-the-go comfort and hygiene solutions for drivers who often don’t have access to laundry or cleaning facilities during multi-day trips. “We started this because our dad was a trucker,” one of them said in a follow-up post. “He used to complain about having no way to properly clean his sleeper or get fresh bedding on the road. We wanted to change that.”
Industry professionals have since praised the concept, noting that the trucking lifestyle can be grueling and isolating, with few amenities available at rest stops. A clean and comfortable sleeping space can make a huge difference in driver morale and safety.
However, the viral attention also brought unwanted scrutiny. The women reported receiving dozens of inappropriate messages and false assumptions about their work, highlighting the risks small entrepreneurs face when misunderstood online.
Despite the controversy, the business — now formally registered under the name Highway Haven Sleeper Services — has seen a surge in interest from truckers across multiple states. The founders say they’re focusing on expanding responsibly, working with rest stop owners and logistics companies to ensure safety and transparency.
What began as a confusing late-night clip has turned into an unexpected success story — a reminder that even on the open road, innovation and compassion can make an impact, one clean sleeper at a time.
About the Author
